BHSB 988 | Here to Help
Behavioral Health System Baltimore https://noblecreative.co/wp-content/uploads/2024/04/BHSB_Anxiety-15_1920x1080.mp4 Delicately addressing the difficult topic of mental health Under the creative direction of Marketing for Change Co., Noble Creative Collective produced a series of three animations, each addressing various facets of mental health challenges. Each animation employs distinct visual metaphors to illustrate the impact of life’s burdens and obstacles on […]
NVFC | Distracted Driving
National Volunteer Firefighter Council https://noblecreative.co/wp-content/uploads/2024/03/NVFC_Distracted-Driving-30.mp4 No puppies were harmed in the making of this animation Noble recently collaborated with our friends at Marketing for Change Co. to develop an animation highlighting the dangers of distracted driving. The goal was to make viewers aware that this common behavior can have serious and sometimes fatal consequences, especially […]
Will Attention Spans Continue to Shrink? Anticipating the Future of Media Consumption
The rise of digital media, combined with the constant barrage of notifications from various apps, has spurred an ongoing debate: are our attention spans dwindling? It’s an important question, especially for those in the motion graphics field, where capturing and maintaining audience engagement is important. Human evolution has groomed us to be constantly alert, seeking […]
Artificial Intelligence & Graphic Design
When the topic of AI first started coming to the forefront of conversation, especially AI-generated art, human artists and graphic designers everywhere started sweating a little. We jumped to the worst conclusion immediately: what happens when AI takes our jobs? When will human graphic designers and artists become obsolete in a world fixated on perfection […]
Why Do Consumers Prefer Video Over Any Other Content Type?
In the ever-evolving landscape of digital marketing, one trend consistently stays on top: the consumer preference for video content. But why is it that consumers are so drawn to videos over other types of content? How does this medium manage to captivate, inform, and engage audiences so effectively? As humans, we are intrinsically visual creatures. […]
Collaborate Like a Pro: How to Set Up and Manage a Team Project in After Effects
Collaborating with a team can be a game-changer when it comes to creating complex After Effects projects. However, managing a team project in After Effects can be a challenge if you don’t know where to start. Here’s a step-by-step guide on how to set up and manage a team project in After Effects. Step 1: […]
Top 5 After Effects Shortcuts to Boost Your Workflow
Mastering After Effects shortcuts can significantly streamline your workflow and increase your productivity. By using these time-saving techniques, you can navigate the software more easily, make precise adjustments to your animations, and create high-quality videos with less effort. Here are five essential After Effects shortcuts that every motion designer should know: Reveal All Keyframes: Pressing […]
Make Your Logo Come Alive: How to Set Up Logo Files for Animation in After Effects
Adding animation to your logo is an effective way to make it visually engaging and grab the attention of your audience. By taking the time to properly set up your logo files in After Effects, you can save yourself time and hassle during the animation process. Proper setup ensures that each element of your logo […]
Bring Your Characters to Life: How to Set Up Files for Rubberhose Character Animation in After Effects
Whether you’re a seasoned motion graphics designer or just starting out, Rubberhose is an essential tool for creating dynamic and engaging character animations. However, before you start the fun part (animating), you’ll need to properly prepare your Illustrator files for use with the Rubberhose plugin in After Effects. Here’s how: Step 1: Set Up Your […]
Super | Mascot & Spot Animations
Super https://noblecreative.co/wp-content/uploads/2024/03/Superbowl-Kickoff.mp4 From playful web animations to Super Bowl LVI The Noble team had the opportunity to work closely with our pals at Grafik on a series of exciting projects for their client, Super. One such project was bringing Spottie, Super’s mascot, to life. We utilized our favorite animation tool, After Effects, to put Spottie […]
