Why Do Consumers Prefer Video Over Any Other Content Type?

In the ever-evolving landscape of digital marketing, one trend consistently stays on top: the consumer preference for video content. But why is it that consumers are so drawn to videos over other types of content? How does this medium manage to captivate, inform, and engage audiences so effectively?

As humans, we are intrinsically visual creatures. Research indicates that our brains process visual information 60,000 times faster than text, so it’s no surprise that we find videos, a highly visual and dynamic medium, incredibly engaging. This inherent fascination with imagery makes video content not only captivating but also memorable. It leaves lasting impressions, helping brands secure their space in the consumer’s mind.

Video helps to keep users engaged and interested instead of getting lost in the sea of static content.

But there’s more to videos than just visual allure. With motion graphics and animation, video content can tell a story that static images or text simply cannot match. They allow for the expression of abstract ideas, emotions, and narratives in a captivating and easily digestible manner. They provide an immersive experience, taking viewers on a journey that invites empathy, engagement, and connection. In essence, videos humanize brands, making them more relatable to consumers.

Video content also offers an unparalleled convenience that modern consumers crave. In fact, a 2020 report by Oberlo shows that users spend 88% more time on websites that have videos included.  In our fast-paced world, not everyone has the time or the inclination to read through lengthy text. Videos, however, can convey the same amount of information, if not more, in less time and in a more engaging manner. This efficiency and ease of consumption make videos an increasingly popular choice for consumers.

Finally, the shareability of video content is crucial in our age of social media. Social video generates 1200% more shares than text and image content combined, as per a study by Small Business Trends. A well-crafted video can reach audiences far beyond its original point of posting, exponentially increasing brand visibility and recognition. In fact, a 2021 Wyzowl survey found that 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

According to a study by Wyzowl, 51% of people are more likely to share video with their friends than any other type of content.

The power of video content lies in its ability to blend entertainment and information in a visually compelling, easy-to-digest, and shareable format. As creators, it is our job to harness this power to deliver effective, engaging, and memorable experiences to consumers. So, whether you are looking to increase brand awareness, engage your audience, or simply tell your story, consider video content as your tool of choice.

And remember, at the heart of every great video is a great story waiting to be told. Tell us about your story and how we can help bring it to life.