Marketing for Change Co. (M4C) solicited Noble Creative Collective to bring this vision to life through an impactful animation. M4C proposed representing life’s burdens as a heavy barbell that a person is struggling to hold up, a powerful metaphor to resonate with the target audience. With this idea in mind, M4C asked Noble to develop a storyboard that would visually capture this concept and align with the style of previous materials.

Utilizing a “mixed media” style, we combined real photographs of a person’s head, torso, shoes, and shorts with Rubberhose animations for the character’s limbs. We enhanced 2D elements like the barbell with textures to add depth and realism. Rubberhose allowed us the flexibility to create semi-realistic movements, effectively portraying the character buckling under the weight of the barbell, while maintaining a distinct and engaging style.