Choose Your (Holiday) Adventure
Behavioral Health System Baltimore (BHSB) is the leading expert and resource in advancing behavioral health and wellness in Baltimore City. As a nonprofit organization, BHSB connects individuals, families, and communities to a network of prevention, early intervention, treatment, and recovery services for mental health and substance use disorders. Their mission is to promote emotional health and wellness for all people and communities in Baltimore City.
When Marketing for Change Co. approached us with a bold concept for BHSB, we were instantly hooked: reimagine the emotional challenges of the holidays as a “choose your own adventure” RPG, complete with nostalgic 16-bit graphics. The idea was playful yet powerful, using the familiar language of video games to help people navigate some of life’s toughest moments with agency and empathy.
We dove into the project with enthusiasm, working closely with Marketing for Change to shape their vision into something engaging, meaningful, and ready to launch during the holiday season. Our goal was to strike the right balance between fun and sensitivity, creating an experience that would resonate deeply with users while still feeling lighthearted and accessible.
Original Illustration
Pixelified Illustration
The result was everything we hoped for: an interactive, engaging tool that made navigating difficult emotions a little more approachable. The project not only resonated with the audience but also left the client thrilled. And for us, it was a rewarding reminder of how creativity and a little nostalgia can turn even life’s hardest moments into something empowering and fun.
Credits:
Script, Storyboard and Art Direction: Marketing for Change Co.
Art Direction and Animation: Noble Creative Collective
