Changing Behavior Around Alcohol Consumption
The Centers for Disease Control and Prevention (CDC) is the nation’s leading public health agency, dedicated to protecting Americans from preventable illness, injury, and death. Their alcohol program works specifically to reduce excessive alcohol use by measuring its harms, sharing evidence-based prevention strategies, and partnering with states and communities to create healthier environments. With roughly 178,000 Americans dying from excessive alcohol use each year, the CDC’s public health campaigns and resources aim to reduce that toll by equipping individuals, families, and communities with the information they need to make safer choices.
We collaborated with Marketing for Change Co. to help animate a multi-part CDC public health campaign centered on reducing excessive alcohol use. The project spanned four distinct PSAs — an interactive quiz distinguishing binge, heavy, and excessive drinking; an animation addressing the importance of limiting minors’ exposure to alcohol; a piece making the case for raising alcohol taxes; and one examining how community design can directly influence alcohol access.
Unlike some projects where we shape the visual identity from the ground up, the illustration style was provided, and our role was to bring it to life through motion. Working within that framework, we leaned into the campaign’s vibrant color palette, using it intentionally to make what could feel like heavy, policy-driven topics feel more engaging and approachable. Each animation required its own pacing and tone, balancing the weight of the subject matter with clarity and accessibility.
The result was a campaign that met the complexity of the subject head-on, translating dense public health information into animations that felt clear, human, and worth watching. By embracing the existing visual language and amplifying it through purposeful motion and color, each PSA was able to reach audiences where education and approachability rarely coexist. For the CDC and Marketing for Change, it was an extension of an important mission, and for us, a meaningful reminder that great animation isn’t always about building the world from scratch, but knowing how to bring someone else’s vision fully to life.
Credits:
Script and Art Direction: Marketing for Change Co.
Storyboard, Art Direction and Animation: Noble Creative Collective
