Noble began by developing the logo for Movie AAR. John mentioned that he liked the idea of the logo incorporating some sort of pirate element (given the fact that “AAR” looks like a phonetic spelling of a pirate’s “Arrrr!” cry). We followed our standard logo development process, starting with sketches, and ultimately landed on a logo that combines “ship-in-a-bottle” imagery with a vintage 35mm movie camera.

Once the logo was approved by all stakeholders, we began developing a storyboard. We aimed for simplicity with the animation, while retaining an element of the podcast’s fun nature. The chaotic storm depicted in the logo itself also made for an obvious translation into animation.