How The Biggest Companies In The World Are Using Motion Graphics
Big names like Apple, Google, and Tesla aren’t just revolutionizing technology; they’re doing so while utilizing motion graphics. Big brands invest in motion graphics not just because they look cool, but because they help in simplifying complex messages and engaging audiences in a way that static images or text just can’t match. In short, the […]
Why Are Animated Movies Still Thriving and Why Do They Leave a Lasting Impression on the Human Mind?
Ever wondered why you can’t seem to shake off the emotional effect of animated movies? Or why they rake in big bucks at the box office, year after year? It’s time to unspool the reel of psychology and industry trends, and we promise to keep it as engaging as a Pixar classic.Ever catch yourself tearing […]
How Animation Increases Conversion Rates and Shapes Consumer Behavior
Ever wondered why you’re more likely to click on a vibrant, animated ad than on a static, well-designed image? Well, grab a coffee, and let’s explore how animation not only captures attention, but also makes a lasting imprint on consumer behavior, sometimes so subtly you hardly notice. It’s All About First Impressions You’ve got about […]
The Role of Animation in Communicating Complex Concepts
In today’s digital age, information is abundant, but how effectively we communicate it determines its impact. With our attention divided among numerous stimuli, how do we ensure that intricate ideas get the spotlight they deserve? Enter animation, the unsung hero in conveying intricate notions. But why and how does animation achieve this feat? Human Evolution […]
Will Attention Spans Continue to Shrink? Anticipating the Future of Media Consumption
The rise of digital media, combined with the constant barrage of notifications from various apps, has spurred an ongoing debate: are our attention spans dwindling? It’s an important question, especially for those in the motion graphics field, where capturing and maintaining audience engagement is important. Human evolution has groomed us to be constantly alert, seeking […]
Artificial Intelligence & Graphic Design
When the topic of AI first started coming to the forefront of conversation, especially AI-generated art, human artists and graphic designers everywhere started sweating a little. We jumped to the worst conclusion immediately: what happens when AI takes our jobs? When will human graphic designers and artists become obsolete in a world fixated on perfection […]
Why Do Consumers Prefer Video Over Any Other Content Type?
In the ever-evolving landscape of digital marketing, one trend consistently stays on top: the consumer preference for video content. But why is it that consumers are so drawn to videos over other types of content? How does this medium manage to captivate, inform, and engage audiences so effectively? As humans, we are intrinsically visual creatures. […]
Collaborate Like a Pro: How to Set Up and Manage a Team Project in After Effects
Collaborating with a team can be a game-changer when it comes to creating complex After Effects projects. However, managing a team project in After Effects can be a challenge if you don’t know where to start. Here’s a step-by-step guide on how to set up and manage a team project in After Effects. Step 1: […]
Top 5 After Effects Shortcuts to Boost Your Workflow
Mastering After Effects shortcuts can significantly streamline your workflow and increase your productivity. By using these time-saving techniques, you can navigate the software more easily, make precise adjustments to your animations, and create high-quality videos with less effort. Here are five essential After Effects shortcuts that every motion designer should know: Reveal All Keyframes: Pressing […]
Make Your Logo Come Alive: How to Set Up Logo Files for Animation in After Effects
Adding animation to your logo is an effective way to make it visually engaging and grab the attention of your audience. By taking the time to properly set up your logo files in After Effects, you can save yourself time and hassle during the animation process. Proper setup ensures that each element of your logo […]
