The cosmic loop

At the start of the pandemic, one of our partners’ clients began holding their staff events virtually, therefore necessitating interactive collateral, including original animations. These animations are used as Zoom backgrounds, speaker introductions and waiting room countdowns.

In 2021, Noble – in conjunction with Grafik and Emily Baker-Slama – helped develop animations for this client’s annual summer event. Grafik had a specific idea for the main animation in mind: a tunnel-like animation, with Emily’s characters woven in. Noble gave life to Emily’s illustrations, created a looping tunnel effect, and added each of the speakers’ names and titles to subsequent animations.

For each of the characters, we built lightweight rigs for easier animation of their limbs. The seamless tunnel animation required some simple shape animation, combined with clever masking to create a three-dimensional effect.