A Green Future
In 2018, Electrify America, an initiative to help reduce carbon emissions, launched “Sac to Zero” in an effort to eliminate Sacramento’s harmful emissions. They partnered with the City of Sacramento and Regional Transit to help build an electric vehicle charging infrastructure, turn “gas guzzlers” into energy efficient vehicles, and provide car-sharing programs to locals.
JSR Strategies sought to help Sac to Zero showcase their progress in achieving these goals, and partnered with Noble to do so using motion graphics. The only catch was that they needed a completed video in a few days.