As a member of Feeding America, Placer Food Bank (PFB) collects and distributes food to those in need within El Dorado, Nevada and Placer Counties. PFB is always in need of more volunteers – especially in this tough job economy – and wanted to have some recruitment and training videos produced for these new volunteers. Noble worked closely with our partners at MarketSharePR (MSPR) to do so.
Noble started by exploring various illustration styles that we felt could work well with the messaging provided. We had a few “key frames” approved by MSPR and PFB before moving forward with full storyboard development. We were careful to stick closely to PFB’s brand color palette, and utilized shapes and imagery that was inspired by their logo. The client also requested that we include photography of their current (or past) volunteers, along with their warehouse, so we were sure to integrate this photography into the storyboards as well.
Ultimately, we developed four different animations, each using different animation techniques catered to that animation’s messaging. The client loved them all, and is currently utilizing all four videos for training purposes.
Illustration, Art Direction and Animation: Noble Creative Collective
