Selling Big Ideas

Garnering faith in new products

We collaborated with a global organization to create an internal promotional animation that would help them make a push for an underperforming product line. Noble suggested a mixed-media illustration style to accommodate a script that referenced several real-world product examples. We also suggested the incorporation of crumpled-up paper transitions to allude to the trial and error involved in many of these ultimately successful products.

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Art Direction, Animation and Sound Design: Noble Creative Collective