Smooth Moves: How to Create Web-Ready Animations with LottieFiles and After Effects

It wasn’t long ago that the only way to include relatively fluid animations on your website was by uploading an animated gif. But the future is here, thanks to the Lottie web and animation format. Lottie’s vector-based animations consume minimal resources while offering enhanced interactivity, resulting in a more immersive user experience. By prioritizing both […]

Motion Graphics Magic: How Animation Can Take Your Brand to the Next Level

Motion graphics are more than just eye candy, they can also be a powerful tool to enhance your brand and elevate your marketing game. Join us as we explore the various ways motion graphics can help elevate your brand. 1. Tell Your Brand Story Motion graphics serve as a powerful storytelling tool, enabling brands to […]

Animating Like a Pro: Tips for Using the Graph Editor for Fluid Motion

Some of the best animations tend to have a natural sense of weight and momentum to them. This can often be achieved through subtle movements and smooth transitions. If you’re relying on the built-in “easy ease” keyframe effect, you may find that your animations aren’t as smooth as you’d hoped. That’s where the graph editor […]

Five Tools Every Motion Designer
Should Know

Having used Adobe After Effects for nearly two decades, it certainly holds a special place in our hearts. Bringing illustrations to life is one of our favorite things to do, but knowing what tools to use and how to use them effectively can make animating that much more rewarding.  We want everyone to experience this […]